## What Are Campaigns?

Campaigns in Voxys Connect let you send WhatsApp template messages to a large group of contacts at once — without opening individual conversations. They are ideal for marketing announcements, appointment reminders, follow-ups, and any outbound communication at scale.

## How Campaigns Work

1. You choose an approved WhatsApp template.
2. You upload or select a contact list (an audience).
3. Voxys Connect sends the template to each contact on behalf of your WhatsApp inbox.
4. Replies from customers arrive as normal conversations in your inbox.

## Campaign vs. Individual Message

| | Campaign | Individual message |
|---|---|---|
| Recipient count | Hundreds to thousands | One contact |
| Template required | Yes | Yes (outside 24-hour window) |
| Scheduling | Yes | Yes |
| Analytics | Yes (sent/delivered/read/failed) | No |

## Prerequisites

- A connected WhatsApp Cloud API inbox.
- At least one approved message template.
- A contact list with phone numbers in international format (e.g. `+971501234567`).

## Daily Sending Limits

Meta enforces daily sending limits based on your WhatsApp Business account tier:

| Tier | Daily limit |
|---|---|
| Tier 1 | 1,000 unique conversations |
| Tier 2 | 10,000 unique conversations |
| Tier 3 | 100,000 unique conversations |
| Tier 4 | Unlimited |

Voxys Connect automatically calculates a safe batch size and shows a warning when your contact list approaches your daily limit.

## Next Steps

- [Creating and Running a Campaign](#) — Step-by-step walkthrough
- [Campaign Analytics and Reports](#) — Understanding your campaign results