Proactive messages are sent automatically when something happens in a connected store or clinic — without an agent typing anything.

- **Order & COD confirmation**, **shipment tracking** updates.
- **Abandoned-cart recovery** and follow-up nudges.
- **Lab/result delivery** for healthcare, and membership win-back.

They respect your account's **quiet hours** (held and sent later) and appear in the **Proactive messaging** log, where you can review status, retry failures, and set failure alerts. You can also fire a proactive message on demand via the API.