What Are WhatsApp Message Templates?
WhatsApp Message Templates are pre-approved message formats that let you initiate conversations with customers outside the 24-hour messaging window. Meta must approve every template before it can be sent.
Voxys Connect includes a full template management system so you can create, submit, and track templates without needing Facebook Business Manager.
Template Categories
Meta organises templates into three billing categories:
| Category | Description | Example |
|---|---|---|
| Marketing | Promotional content, offers, campaigns | Flash sale announcements, product launches |
| Utility | Transactional or account updates | Order confirmations, appointment reminders |
| Authentication | One-time passwords | Login OTP, verification codes |
Template Components
A template can contain up to four component types:
- Header — Optional. Text, image, video, or document at the top of the message.
- Body — Required. The main message text. Supports named variables like
{{customer_name}}. - Footer — Optional. A short line of text at the bottom.
- Buttons — Optional. Up to 10 buttons: quick replies, call-to-action URLs, or phone numbers.
Named Variables
Variables in templates use double curly braces. Voxys Connect supports named variables such as {{customer_name}} or {{order_id}}, which makes templates easier to read and manage compared to positional variables like {{1}}.
When sending, you map each variable name to a value — either manually or automatically via campaign contact lists or automation workflows.
Template Statuses
| Status | Meaning |
|---|---|
| Draft | Created locally, not yet submitted to Meta |
| Pending | Submitted, awaiting Meta review |
| Approved | Ready to send |
| Rejected | Meta rejected the template — review the reason and resubmit |
| Paused | Meta has paused the template due to low quality |
Next Steps
- Creating and Managing Templates — Step-by-step guide to building templates in Voxys Connect
- Carousel Templates — Rich interactive templates with scrollable cards
- Running a Campaign — Sending approved templates at scale