Accessing Campaign Reports
Go to Reports → Outbound Messages to see campaign performance data.
Metrics Explained
| Metric | What it measures |
|---|---|
| Sent | Total messages dispatched |
| Delivered | Messages confirmed received by the device |
| Read | Messages opened by the recipient |
| Failed | Messages that could not be delivered |
Delivery Rate = Delivered ÷ Sent Read Rate = Read ÷ Delivered
Filtering Reports
Use the filters at the top to narrow results:
- Date range — Select a start and end date.
- Inbox — Filter by a specific WhatsApp number.
- Campaign — View stats for a single campaign.
- Template — See performance broken down by template name.
Time-Series Chart
The chart shows message volume over time grouped by day, week, or month. Switch between groupings using the toggle above the chart.
Exporting to CSV
Click Export CSV to download a detailed file containing:
- Phone number and contact name
- Message status
- Sent, delivered, read, and failed timestamps
- Campaign name (or "Manual" for messages sent outside campaigns)
- Template name, language, and category
Use CSV exports for billing reconciliation, compliance reporting, or deeper analysis in spreadsheet tools.
Manual Template Messages
Messages sent via the template picker inside a conversation also appear in the Outbound Reports, labelled as Manual. This gives you a complete picture of all outbound template usage in one place.
Understanding Failures
Common failure reasons visible in the CSV:
| Reason | Action |
|---|---|
| Invalid number | Remove from contact list |
| User has opted out | Do not retry |
| Template rejected | Check template status and resubmit |
| Rate limit exceeded | Reduce batch size or upgrade tier |